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GDPR-Compliant Alternatives to Google Analytics and Google Fonts

Chris
Managing Director, Senior PHP Developer
Updated:
Dsgvo-konforme Alternativen zu Google Analytics und Google Fonts in use with Laravel.

This article does not constitute legal advice.

Due to the GDPR, alternatives to Google Analytics and Google Fonts have gained significant importance.

The GDPR, the General Data Protection Regulation, came into effect in May 2018.

The regulation contains a number of provisions to protect the personal data of EU citizens.

This includes the requirement that companies must obtain explicit consent from users before collecting or processing their data.

GDPR-Compliant Alternatives to Google Analytics

There are now a number of alternatives to Google Analytics that are significantly more privacy-friendly. Many of the tools presented here also offer a self-hosting option.

Plausible

Open Source: Yes
Self-Hosted: Yes

Plausible stands out for its simplicity and ease of use. The platform offers a clean, intuitive interface with a strong focus on privacy. Plausible only collects essential data without using cookies, enabling accurate analysis without compromising visitor privacy.

PostHog WebAnalytics

Open Source: Yes
Self-Hosted: Yes

PostHog is a comprehensive product development platform that also provides an analytics solution. PostHog supports self-hosting, which strengthens control over your own data. PostHog also offers a free plan for its cloud variant. With its extensive developer tools, it can be integrated directly into web applications.

Fathom Analytics

Open Source: Lite version only
Self-Hosted: Lite version only

A simple, lightweight, and privacy-friendly web analytics platform. Fathom Analytics does not collect personal data and gives visitors the ability to opt out of tracking with a single click. Fathom is used by companies like GitHub.

Link to the Fathom Lite repository on GitHub.

Matomo

Open Source: Yes
Self-Hosted: Yes

Matomo, formerly known as Piwik, is an open-source web analytics platform that can also be self-hosted. It is a powerful tool that provides detailed insights into website visitor behavior. Matomo can be configured to collect no personal data. Visitors can opt out of tracking with a single click. Matomo is available as a paid service or as a completely free self-hosted solution.

Ein anonymer Besucher-Verlauf mit aufgezeichneten Besucher-Ereignissen.

Umami

Open Source: Yes
Self-Hosted: Yes

Umami is a very lightweight tool that enables simple visitor tracking on websites. It is significantly more limited in features compared to Fathom or Matomo. Umami does not collect personal data and gives visitors the option to opt out of tracking with a single click. Umami is a Node.js-based application that must be self-hosted. Its lean approach makes it particularly appealing for small projects.

GDPR-Compliant Alternatives to Google Fonts

Bunnyfonts

A font loading service that is fully GDPR-compliant. Bunnyfonts only loads the fonts needed for each individual visitor and does not record any personal data. It offers the same fonts available through Google, and switching over requires nothing more than swapping out the link.

Self-Hosting Google Fonts

Web fonts, including Google Fonts, can also be served from your own web server. This allows you to use Google Fonts without any privacy concerns. The tool google-webfonts-helper helps you export the required fonts and their styles (weights, italics, etc.).

This is also how we host the fonts for this very website.