Multi-step product configurator with Pipedrive CRM integration and dynamic Google Ads headlines

40+ qualified leads per week

From the first week after launch, the product configurator generated over 40 qualified inquiries per week – transferred directly to Pipedrive CRM

Self-service without developer dependency

Images, texts, and configurator questions can be updated by the client at any time in the Statamic Control Panel – handed over turnkey

„Laramate is outstanding! Professional, efficient and competent. He understood my vision perfectly and created an impressive website. High quality code and optimised functionality for all devices. His suggestions and proactive thinking were valuable. Stress-free collaboration and patient support with questions. Unreserved recommendation! Many thanks”

— Eduard Heidt

Bauhandel24, a Bavaria-based retailer and service provider for the construction industry, wanted to acquire new customers for patio roofing through online marketing. The brief: develop an interactive lead page with a product configurator – appealing, functional, and easy to adapt to changing offers.

One month and one goal: more qualified leads. The microsite was to guide prospects through a multi-step configurator and automatically transfer the collected data to the CRM – turnkey and without ongoing developer dependency.

40+ leads per week

Qualified inquiries from the first week after launch – straight from the configurator into the CRM

4-week implementation

From concept to turnkey handover including server setup and deployment

Client self-service

Images, texts, and configurator questions can be updated at any time without a developer

The Solution

Using Statamic and the "Form Sections" feature introduced in version 4, we developed a multi-step product configurator. The client can edit images, texts, and questions themselves – without developer support. For seamless customer management, a custom API connector automatically transfers collected leads to Pipedrive CRM.

Statamic Form Sections

Multi-step configurator built on Statamic's Form Sections. Images, texts, and questions can be updated by the client at any time in the Control Panel.

Pipedrive CRM Integration

A custom API connector automatically transfers collected leads to Pipedrive – seamless customer management without media breaks.

Dynamic Google Ads Headlines

Headlines automatically adapt to the content of the respective ad – maximizing conversion rates from paid traffic.

Turnkey Handover

Server setup, deployment, and go-live within one month – handed over to the client fully operational.

The Result

The client was able to generate over 40 qualified leads in just one week. This result demonstrates the value of a well-thought-out digital solution – even small businesses in the trades can achieve impressive results with the right strategy.

Technology Stack

Statamic CMS

Flat-file CMS built on Laravel with a native form builder. Gives the client full control over configurator content without developer dependency.

Tailwind CSS

Utility-first CSS framework for rapid, responsive implementation of the lead page design – optimized for mobile devices and fast load times.

Alpine.js

Lightweight JavaScript framework for the interactive configurator logic – step navigation, validation, and dynamic ad headlines.

Want more qualified leads for your business?

Free initial consultation within 48 hours

Experience with lead pages, configurators, and CRM integrations

Turnkey handover including server and deployment

Content can be updated at any time – no developer needed

Software Development

Technologies

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